LIGL
Strucking a balance between aesthetic freshness and industry familiarity, revitalizing the legal tech landscape.
Context
LIGL, a key player in the legal tech industry, revolutionizes the digital evidence lifecycle management, optimizing e-discovery processes with automated solutions that mitigate human error risks, enhancing efficiency without additional staffing or infrastructure costs.
Problem
LIGL faced the challenge of needing a rebranding that would set them apart in a crowded market and from competitors, while retaining certain legal industry references to maintain client trust.
Solution
We crafted a brand identity for LIGL that was instantly recognizable and memorable, infusing freshness and boldness into the often monotonous legal tech landscape. We preserved a blue and gold color palette, synonymous with the legal industry, to ensure relatability and continuity.
